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William Hill Betting Site Review

William Hill Odds and Free Bet Review with Betting Site Pros and Cons

William Hill Summary

  • Odds: William Hill offers consistently competitive odds for all major (European Tour and PGA) golf tournaments. As one of the biggest bookies around they also offer a wide range of betting markets including such things as top 5 finish, top 20 finish, top player from a certain nation, whether there will be a play-off and more.
  • Free Bet: Their 300% matched free bet offer for new customers gives you the chance to earn £30 in free bets (3x £10 free bets) when you join. The minimum odds are also good compared to other free bet offers at just 1/2 (1.5 in decimal odds). When you join you must use the Promo Code C30.
  • Pros: Great array of betting markets for golf, especially for the majors. Also a wide range of betting offers that can be used by golf bettors, for example their accumulator insurance (see below).
  • Cons: The betting site is not the slickest around and can appear a little over-full of information upon first visit.


William Hill are one of the oldest and most establish bookmakers in the world. They were founded by William Hill himself as a postal/telephone betting service way back in 1934. They then took the UK High Street by storm when betting shops were legalised in the 1960s before embracing the internet age and producing one of the earliest (and best) online betting sites.

They have diversified into a range of gambling products including poker, online casinos, bingo and more, but they are firmly rooted in the sports betting world. Their knowledge and vast experience – not to mention available resources – means that Hills are able to offer a very polished sportsbook.

With great value odds, a massive range of markets and a good range of betting offers covering a wide range of sports, William Hill has to be up there with the very best bookies around.

Betting Odds

As said, William Hill offer competitive betting odds for golf, but also for many other sports including football and horse racing.

It is not rare to see Hills leading the market with some of the big name players, especially in the biggest tournaments on the European and PGA tours.

Free Bet or Welcome Bonus

New customers to William Hill – who join using Promo Code C30 – can claim a 300% matched free bet of between £30. While this is clearly not as big as some it is nice enough to get you started. And a £30 free bet on a long odds winner of a golf tournament could prove very lucrative!

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Other Promotions

The best ongoing betting offer for golf betting fans has to be the Acca Five Insurance that William Hill offer. If you place an accumulator bet with five or more selections and just one lets you down, Hills will refund your stake as a free bet – T&Cs Apply, see site for details.

They also have regular odds enhancements for popular betting markets and they have been known to offer enhanced each way deals on big golf tournaments.

Mobile Betting

As you might expect of a betting firm with such deep pockets, William Hill’s mobile betting site is very good indeed. We’ve always been able to find markets and place bets with ease and with no glitches.

Live Streaming

William Hill’s live streaming service – WHTV – shows a wide range of sporting events including football, horse racing, tennis, darts and basketball, but not – as things stand – golf.

In-Play Betting

In play betting is getting evermore popular and is particularly useful when betting on golf tournaments. William Hill recognise this and not only let you place bets once a golf tournament has commenced, they also let you cash in your bets if you want to lock in a profit (or cut your losses!).

Customer Service

A knowledgeable and helpful customer service team is there is resolve any issues that might arise. They is also a wide-ranging FAQ section on the website for general information.


William Hill are one of the best bookies in the world, both for golf betting and indeed for most other sports.

With a simple sign up offer and a range of ongoing and event-specific offers and features, you will not be disappointed if you choose to place your bets with this trusted and experienced bookmaker.

Details of promotions and bonuses and betting odds quoted are correct at the time of publishing and are subject to change. 18+ Gamble Responsibly.