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Ladbrokes Betting Site Review

Ladbrokes Odds and Free Bet Review with Betting Site Pros and Cons

Ladbrokes Summary

  • Odds: Ladbrokes are a competitive bookmaker when it comes to the odds they offer on a wide range of sports, from football to horse racing, cricket to darts. Often one of the better bookies when it comes to golf betting odds.
  • Free Bet: 100% matched free bet of between £5 and £50 to new customers
  • Pros: Good range of betting markets and betting offers and top quality in-play and live streaming products
  • Cons: Sometimes the Ladbrokes betting site can seem a little more cluttered and less intuitive than some of their rivals


Ladbrokes started life way back in the 19th century – 1886 to be precise when Schwind and Pennington went into partnership to back race horses that Schwind had trained at Ladbroke Hall. They soon started laying bets instead of placing them and, with the additional of a third partner Arthur Bendir, Ladbrokes was born in 1902.

A lot has happened since then, with Ladbrokes growing into one of the UK’s biggest and most popular high street bookmakers, and they embracing telephone and internet betting to place themselves at the forefront of the industry.

With a wide range of online betting products to go alongside their sportsbook – a casino, a betting exchange, poker, bingo and more – Ladbrokes are very well placed to attract a wide range of gambling fans. It is, however, always going to be their sports betting arm that defines them in our eyes, and they continue to offer a top sportsbook for fans of all sports.

Betting Odds

As mentioned Ladbrokes are competitive when it comes to their betting odds and – unlike some of their rivals – they tend to offer solid value across a wide number of sports instead of concentrating their efforts on two or three.

When it comes to golf betting, Ladbrokes usually aim to match the best prices on the favourites in a given field and two or three others in the top 10 in the betting. It is rare to see Ladbrokes golf traders go out on a limb, at least towards the top of the book for the regular PGA or European Tour events, but they often do so when it comes to the majors.

Free Bet or Welcome Bonus

It is refreshing to see a nice, simple 100% matched free bet for new customers. You simply join Ladbrokes, enter promo code F50 and place a bet of between £5 and £50 and you’ll be given a free bet to the same value. Note the free bet must be used within seven days and that the free bet stake is not returned with any winnings.

18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.

Other Promotions

Ladbrokes don’t have any ongoing betting offers for golf at the time of writing but they commonly produce decent enough enhanced odds offers and price boosts for the bigger tournaments. They sometimes offer money back offers and enhanced odds accas too, while their event-specific offers are worth looking out for on their promotions page when there is a major approaching.

Mobile Betting

Ladbrokes offer a solid mobile site which is easy to use, looks good (better than the desktop site in terms of its simplicity) and which functions as it should.

Live Streaming

Ladbrokes’ live streaming service gives you the chance to view more live sports than many of their rivals, with football, tennis, basketball, cricket, snooker and others all available. The streams are reliable and rarely crash, as long as you have a decent internet connection. You need to have a positive balance in you betting account or have placed a bet in the previous 24 hours to watch the live streaming.

In-Play Betting

The in-play area of the Ladbrokes site is somewhat intermingled with the live streaming area, which can be a little confusing on first glance but you soon get used to it. With plenty of betting options covering a wide range of sports, Ladbrokes clearly take in-play betting seriously.

Customer Service

Ladbrokes have a decent online help centre that allows you to quickly find answers to most questions you might have. If you need anything more specific you can contact them by live chat or the Freephone number.


Ladbrokes are a very solid bookmaker with a long and distinguished history. They have built up a strong brand over the decades and continued investment has allowed them to stay at the forefront of the industry during the digital age.

All in all we think Ladbrokes are one of the most reliable and well-run of the bookmakers and they treat their customers with respect both in terms of the products and offers they give them and the seriousness with which they take their security and privacy.

Details of promotions and bonuses and betting odds quoted are correct at the time of publishing and are subject to change. 18+ Gamble Responsibly.